Today marks the 14th
anniversary in what was one of the darkest days in American history. On September 11th, 2001, the
United States was attacked on its own soil and thousands of lives perished
within less than a couple of hours. The
death toll continues to rise as each first responder or citizen who worked the
pile, dies from either a respiratory disease or cancer. With so many countless lives lost, I began to
ask the question: What lasting impression did they leave on this world?
When asking this question, I am not
referring to their actions on that horrific day, but rather to the body of work
or example they left behind for us to follow. Without having personal knowledge
about those who perished, one is left to ponder what was or might have been.
This begs the question: How do you or I want to be remembered while we can
still make a difference in this world?
I just
finished reading the book The E Myth
Revisited by Michael E. Gerber who touches on this very subject. Mr. Gerber is a small business guru who has
guided both start-ups and existing entities down the path to entrepreneurial
success. Mr. Gerber relates that in
order to know what direction to take your business, you need to have a Primary
Aim for your business development program (1995). The Primary Aim is not about the business at
all-it is about you the person. In this
exercise, the author asks us to tell our own life story by asking the following
questions:
·
What kind of life do I want?
·
What do I want my life to look like, to
feel like?
·
Who do I wish to be? (Gerber, p. 136)
Gerber goes on to say that when you write
this life story, do so as if it were your own eulogy because that is your
Primary Aim- “Once you’ve created the script, all you need to do is make it come
true. All you need to do is begin living
your life as if it were important. All
you need to do is take your life seriously.
To actively make your life into the life you wish it to be.”
(Gerber, pp. 137-38). It took me three
days to write my own script where I described it as the three acts in life we
pass through, and it was a very cathartic experience to say the least. I envisioned what the third act in life
(post-retirement) would be like, and that is the driving force behind my new
business venture.
Not everyone is going to open their own
shop, but that shouldn’t deter one from doing this exercise for his/her own
personal enrichment. I don’t care
whether you are (15, 50, or 80), it is never too late to take your life from
where you are now, to how you want to be remembered for time and eternity. On this solemn Patriot Day let us reflect on
the lives lost, and envision how they were eulogized because that was their
Primary Aim. They did not have the time
to thoughtfully craft their own-but we can.
Please try as this will make the world a much better place to live.
In Health and Wellness,
Tim
References
Gerber, M. (1995). The E
Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About
It. New York: HarperCollins.
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